As the National Sales Director at Canteen North America, Jenny Baldwin leverages her extensive experience in B2B sales and team management to drive significant growth and enhance operational performance across the organization. With a robust background spanning 17 years in B2B sales contracts and over...
As the National Sales Director at Canteen North America, Jenny Baldwin leverages her extensive experience in B2B sales and team management to drive significant growth and enhance operational performance across the organization. With a robust background spanning 17 years in B2B sales contracts and over 9 years in managing high-performing teams, Jenny has honed her skills in consultative selling, sales operations, and account management. Her competitive spirit and disciplined approach empower her to not only lead her team effectively but also engage directly with clients, ensuring that Canteen's innovative breakroom solutions—ranging from office coffee services to micromarkets—meet the evolving needs of businesses nationwide.
At Canteen, Jenny spearheads key projects aimed at optimizing the customer experience and expanding market reach. Her strategic initiatives include the implementation of advanced sales methodologies, such as those trained in Miller Heiman, which enhance the consultative selling process and improve client relationships. By focusing on cold calling and outside sales, she has successfully identified new business opportunities and fostered long-term partnerships that contribute to Canteen's status as the largest unattended retail company in the nation.
Jenny's expertise in Salesforce and sales management tools allows her to analyze sales data effectively, driving informed decision-making that aligns with Canteen's growth objectives. Her commitment to customer service ensures that every client interaction is meaningful, reinforcing Canteen's reputation for excellence in employee breakroom solutions. With her leadership, Canteen continues to innovate and adapt, helping organizations create the best break experiences for their employees while driving sustainable growth.