As the Senior Director of User Experience at Persado, Jennifer Vivian plays a pivotal role in shaping the user experience for the company's comprehensive B2B product portfolio. With over nine years of experience at Persado, she has not only established the UX/Product Design and Research...
As the Senior Director of User Experience at Persado, Jennifer Vivian plays a pivotal role in shaping the user experience for the company's comprehensive B2B product portfolio. With over nine years of experience at Persado, she has not only established the UX/Product Design and Research team but has also cultivated a culture of innovation and collaboration that drives the company's mission to optimize digital marketing campaigns through AI-powered solutions.
Jennifer's expertise lies in her ability to seamlessly integrate user-centered design principles with strategic business objectives. She is responsible for developing and executing the UX strategy, which includes roadmapping and research and development initiatives that align with the needs of stakeholders across Product, Customer Experience (CX), Product Marketing Management (PMM), Marketing, and Customer Success Management (CSM) teams. Her strong skills in stakeholder engagement and strategic planning enable her to foster productive partnerships that enhance product vision and drive user satisfaction.
Key projects under Jennifer's leadership have included the redesign of Persado's core platform, where she employed prototyping and visual design techniques to create intuitive interfaces that enhance user engagement and drive conversion rates. Additionally, her commitment to coaching and mentoring her team has resulted in a robust design culture that prioritizes research and user feedback, ensuring that the products not only meet but exceed market expectations. Through her strategic foresight and dedication to excellence, Jennifer continues to position Persado as a leader in the digital marketing landscape, leveraging her deep understanding of B2B dynamics to deliver exceptional user experiences.
