Jennifer Sanford is a dynamic marketing leader currently serving as the Lead Generation Campaign Director at Optum, where she plays a pivotal role in driving the company’s growth through innovative marketing strategies. With a wealth of experience spanning entrepreneurial ventures, mid-sized companies, and large corporate...
Jennifer Sanford is a dynamic marketing leader currently serving as the Lead Generation Campaign Director at Optum, where she plays a pivotal role in driving the company’s growth through innovative marketing strategies. With a wealth of experience spanning entrepreneurial ventures, mid-sized companies, and large corporate environments, Jennifer brings a unique perspective to her role. She leads a talented team of over four marketing professionals in navigating the complexities of a newly integrated business following an acquisition, ensuring a seamless transition while maintaining high performance.
At Optum, Jennifer is responsible for defining and executing a robust, data-driven lead generation program that aligns with the organization’s marketing contribution goals. Her campaigns encompass a variety of initiatives, including prospecting, cross-selling, and upselling, all designed to maximize engagement and conversion rates. By leveraging her diverse marketing toolkit—which includes branding, strategic planning, project management, and analytics—she crafts multi-channel campaigns that resonate with target audiences.
Jennifer's expertise in brand development, creative direction, and digital marketing is complemented by her ability to lead integrated marketing efforts across cross-functional teams. Her commitment to collaboration ensures that all campaign objectives are met efficiently and effectively, driving measurable results. With a keen eye for detail and a passion for creative writing and video production, she continuously seeks innovative ways to enhance Optum's market presence and foster lasting relationships with clients. As she navigates the evolving landscape of healthcare marketing, Jennifer remains dedicated to delivering impactful campaigns that not only meet but exceed business expectations.
