Jennifer Rothenberg serves as the Vice President of Marketing at Financial Recovery Technologies (FRT), where she plays a pivotal role in driving the company’s client-centric growth strategy within the financial services sector. With a wealth of experience in branding, lead generation, and corporate communications, Jennifer...
Jennifer Rothenberg serves as the Vice President of Marketing at Financial Recovery Technologies (FRT), where she plays a pivotal role in driving the company’s client-centric growth strategy within the financial services sector. With a wealth of experience in branding, lead generation, and corporate communications, Jennifer is adept at crafting innovative marketing campaigns that resonate with institutional investors. Her strategic oversight encompasses the entire marketing spectrum, from market research to the execution of targeted marketing programs that highlight FRT’s unique offerings.
At FRT, Jennifer is instrumental in developing and implementing comprehensive marketing strategies that support the company’s purpose-built services, which assist institutional investors in identifying eligibility, filing claims, and collecting funds. Her expertise in product marketing and launch management ensures that FRT’s services are effectively positioned in the marketplace, enhancing visibility and driving engagement. By leveraging her strong skills in cross-functional team leadership and customer relationship management (CRM), Jennifer fosters collaboration across departments, ensuring that marketing initiatives align seamlessly with business objectives.
Key projects under her leadership include the rollout of integrated marketing campaigns that have significantly increased lead generation and enhanced brand recognition within the industry. Jennifer’s commitment to strategic planning and execution not only strengthens FRT’s market presence but also positions the company as a trusted partner for institutional investors navigating the complexities of financial recovery. Her ability to analyze market trends and adapt strategies accordingly underscores her reputation as a forward-thinking marketing professional dedicated to delivering measurable results.