Jennifer R. is a dynamic and results-driven Senior Director of Global Marketing at Axonics, Inc., where she leverages over two decades of extensive experience in the corporate medical sector to drive innovative marketing strategies and initiatives. In her current role, Jennifer has successfully spearheaded the...
Jennifer R. is a dynamic and results-driven Senior Director of Global Marketing at Axonics, Inc., where she leverages over two decades of extensive experience in the corporate medical sector to drive innovative marketing strategies and initiatives. In her current role, Jennifer has successfully spearheaded the creation and launch of several key projects that have significantly enhanced the company's market presence and sales effectiveness. Notably, she developed a comprehensive training app tailored for a newly established sales team, ensuring they are equipped with the necessary tools and knowledge to excel in a competitive landscape.
Her strategic vision has also led to the establishment of robust corporate brand guidelines, which serve as a foundation for consistent messaging across all platforms. Jennifer's expertise in digital marketing is exemplified by her successful launch of Axonics' social media presence on Facebook, Instagram, and Twitter, as well as the implementation of targeted PPC advertising campaigns that have broadened the company's reach and engagement with both healthcare professionals and consumers.
One of her standout achievements includes the Direct-to-Consumer Television Advertising Campaign launched in April 2022, which not only elevated brand awareness but also drove significant patient inquiries and referrals. Additionally, Jennifer has played a pivotal role in developing the Physician Center of Excellence Program, fostering strong relationships with key opinion leaders and enhancing the company's reputation within the medical community.
Her diverse skill set encompasses pricing strategy, trade show management, competitive analysis, and contract negotiation, all of which are critical in navigating the complexities of the medical device industry. With a keen eye for detail and a passion for innovation, Jennifer R. continues to make impactful contributions to Axonics, Inc., positioning the company as a leader in the neuromodulation market.
