Jennifer Fuentes is a dynamic Channel Marketing Manager at Victory Capital, where she spearheads the strategic development and tactical implementation of marketing initiatives for the 529 Education Savings Plan. With her extensive background in multicultural marketing and a keen understanding of investor experience, Jennifer is...
Jennifer Fuentes is a dynamic Channel Marketing Manager at Victory Capital, where she spearheads the strategic development and tactical implementation of marketing initiatives for the 529 Education Savings Plan. With her extensive background in multicultural marketing and a keen understanding of investor experience, Jennifer is adept at crafting targeted campaigns that drive growth and enhance customer retention. Her role involves not only overseeing promotional activities but also collaborating with cross-functional teams to ensure that all marketing efforts align with the overarching business objectives.
Currently, Jennifer is leading several key projects aimed at optimizing the investor journey through innovative marketing solutions. She employs her expertise in shopper marketing and event management to create engaging experiences that resonate with diverse audiences. Her ability to manage multiple projects simultaneously, combined with her strategic thinking, allows her to navigate the complexities of the financial services industry effectively.
In addition to her project management skills, Jennifer excels in negotiation and administration, ensuring that all marketing initiatives are executed efficiently and within budget. Her proficiency in social media and networking further enhances her ability to connect with potential investors and stakeholders, fostering relationships that are vital for long-term success. As a creative problem-solver, Jennifer continuously seeks out new opportunities to elevate brand campaigns, making her an invaluable asset to Victory Capital and the broader financial marketing landscape.
