Jennifer Frayer serves as the Senior Director of Global Brand Marketing at Khoros, where she expertly navigates the intersection of creativity and data-driven strategy. With a robust background in storytelling and problem-solving, Jennifer has cultivated a reputation for her ability to craft compelling narratives that...
Jennifer Frayer serves as the Senior Director of Global Brand Marketing at Khoros, where she expertly navigates the intersection of creativity and data-driven strategy. With a robust background in storytelling and problem-solving, Jennifer has cultivated a reputation for her ability to craft compelling narratives that resonate with audiences while simultaneously addressing complex business challenges. In her current role, she shapes and leads all brand and go-to-market strategies, ensuring that Khoros stands out in a competitive landscape.
One of Jennifer's key contributions has been spearheading a comprehensive brand refresh that not only elevated Khoros's visibility in the market but also ignited significant growth. This initiative involved a meticulous approach to corporate branding, where she integrated insights from customer journey mapping and SEO to enhance the overall customer experience. Under her leadership, the marketing team has successfully executed innovative campaign strategies that leverage digital and organic social media, driving engagement and fostering community around the Khoros brand.
Jennifer's expertise extends to budget management and agency relationship management, allowing her to optimize resources and align external partnerships with Khoros's strategic objectives. As a member of the senior leadership team, she plays a crucial role in shaping corporate communications and PR strategies that amplify the brand's voice and mission. Her holistic approach to marketing not only reflects her deep understanding of e-commerce dynamics but also her commitment to delivering measurable results that support Khoros's long-term vision. Through her unique blend of creativity and analytical prowess, Jennifer continues to drive impactful initiatives that resonate with both customers and stakeholders alike.
