As the Director of Software Development at Publicis Media, Jennifer Feeley leverages over 25 years of extensive experience in software engineering and application development to drive innovation and efficiency within the organization. Her expertise spans a diverse array of technologies, including React.js, .NET Core, and...
As the Director of Software Development at Publicis Media, Jennifer Feeley leverages over 25 years of extensive experience in software engineering and application development to drive innovation and efficiency within the organization. Her expertise spans a diverse array of technologies, including React.js, .NET Core, and various database management systems like MySQL and MSSQL, positioning her as a pivotal figure in the company's digital transformation initiatives. Jennifer has successfully orchestrated the creation and deployment of a Microservices-based Marketing Mix Models (MMM) application, utilizing cutting-edge AWS services such as Lambda, SNS Topics, and Fargate Tasks. This project not only automated Spend Modeling results but also significantly enhanced the accuracy and efficiency of marketing analytics, enabling clients to make data-driven decisions with confidence.
In addition to her technical prowess, Jennifer is deeply committed to fostering a culture of collaboration and continuous improvement. She actively engages in coaching and mentoring team members, sharing her knowledge of Agile methodologies and Scrum practices to cultivate high-performing teams. Her technical writing skills further enhance her ability to communicate complex concepts clearly, ensuring that stakeholders at all levels understand project goals and outcomes. Jennifer’s leadership in developing forecasting and reporting tools has been instrumental in managing large datasets, providing actionable insights that drive strategic planning and execution. With a strong foundation in both front-end and back-end development, she continues to push the boundaries of what is possible in software development, making her a key asset to Publicis Media and the broader tech community.
