Jennifer Purcell Dodez serves as the Associate Director of OEM Activation for the West Region at S&P Global's Polk, where she plays a pivotal role in leading omnichannel automotive audience activation and measurement. With a robust background in strategic marketing and advertising, Jennifer excels at...
Jennifer Purcell Dodez serves as the Associate Director of OEM Activation for the West Region at S&P Global's Polk, where she plays a pivotal role in leading omnichannel automotive audience activation and measurement. With a robust background in strategic marketing and advertising, Jennifer excels at forging innovative partnerships that drive revenue growth for both publishers and advertisers. Her expertise in contract negotiation and strategic partnerships enables her to navigate complex relationships within the automotive ecosystem, ensuring that all stakeholders benefit from collaborative efforts.
Currently, Jennifer is spearheading key projects that leverage behavioral targeting and digital marketing strategies to enhance audience engagement and optimize advertising effectiveness. By harnessing advanced web analytics and insights, she is able to deliver actionable data that informs decision-making processes for OEMs, partners, agencies, and publishers alike. Her forward-thinking approach not only addresses immediate business challenges but also anticipates future trends in the automotive landscape, positioning her team as a leader in the industry.
As an inspirational leader, Jennifer is adept at creating and communicating a shared vision that motivates her team and fosters a culture of innovation. Her strategic planning skills are complemented by her proficiency in social media and ad exchanges, allowing her to develop comprehensive marketing solutions that resonate with diverse audiences. Through her dedication and expertise, Jennifer Purcell Dodez continues to drive success at S&P Global, making a significant impact on the automotive marketing landscape in the West Region.
