Jennifer Denara serves as the Director of Admissions Marketing at the University of Maryland Global Campus, where she leverages her extensive expertise in strategic marketing and customer experience to drive enrollment growth and enhance student engagement. With a creative and results-driven approach, Jennifer has successfully...
Jennifer Denara serves as the Director of Admissions Marketing at the University of Maryland Global Campus, where she leverages her extensive expertise in strategic marketing and customer experience to drive enrollment growth and enhance student engagement. With a creative and results-driven approach, Jennifer has successfully rebuilt seven lead nurturing journeys, optimizing segmentation and value propositions to significantly boost engagement rates. Her ability to manage both contractors and full-time employees demonstrates her strong leadership skills and commitment to fostering a collaborative work environment.
In her current role, Jennifer has also taken the lead on ensuring compliance with evolving industry standards, such as the recent changes from Google and Yahoo, as well as the implications of iOS email tabs. By spearheading a cross-functional team, she has effectively navigated these challenges while continuously monitoring sender scores using Validity to maintain high standards of deliverability and engagement.
Jennifer’s innovative mindset extends to revitalizing inactive users, where she has implemented strategies to suppress these individuals from core campaigns, ultimately enhancing the overall effectiveness of marketing efforts. Her specialties in customer segmentation strategy, marketing automation, and digital marketing have positioned her as a key player in the university's mission to attract and retain students in a competitive landscape. With a focus on process re-engineering and optimization, Jennifer is dedicated to creating a seamless and engaging admissions experience that resonates with prospective students, ensuring that the University of Maryland Global Campus remains at the forefront of higher education marketing.
