Jennifer Chiang is a dynamic marketing professional currently serving as the Global Head of Email & Retention Marketing at CARIUMA, where she leverages her extensive expertise to drive customer engagement and retention through innovative marketing strategies. In her role, Jennifer leads the development and execution...
Jennifer Chiang is a dynamic marketing professional currently serving as the Global Head of Email & Retention Marketing at CARIUMA, where she leverages her extensive expertise to drive customer engagement and retention through innovative marketing strategies. In her role, Jennifer leads the development and execution of full-funnel Email, SMS, and Direct Mail programs, focusing on eCommerce growth and maximizing customer lifetime value. Her strategic vision has been instrumental in doubling the email subscriber base and sextupling SMS subscribers within her first year, showcasing her ability to implement effective lead generation tactics and optimize data capture on-site.
Jennifer’s keen analytical skills allow her to dissect market trends and customer behavior, enabling her to craft targeted marketing campaigns that resonate with the audience. She excels in vendor relations and management, ensuring that partnerships are aligned with CARIUMA’s brand values and marketing objectives. Her proficiency in tools like Klaviyo and Microsoft Excel enhances her ability to analyze campaign performance and forecast trends, allowing for data-driven decision-making that consistently delivers measurable results.
A natural leader, Jennifer fosters a collaborative team environment where creative problem-solving thrives. Her commitment to teamwork and her ability to wear multiple hats make her a valuable asset to CARIUMA’s marketing team. As she continues to innovate and refine retention strategies, Jennifer remains dedicated to enhancing the customer journey, ensuring that every touchpoint reflects the brand's commitment to sustainability and quality. With her passion for mobile marketing and trend forecasting, Jennifer is poised to drive CARIUMA’s marketing initiatives to new heights, solidifying the brand's position in the competitive eCommerce landscape.
