Jennifer Byrd is a dynamic media relations and strategic communications executive with nearly two decades of experience dedicated to amplifying the missions of cause-based organizations. As the Director of Communications, Media Relations, and Community Engagement for The Salvation Army's Golden State Division, she plays a...
Jennifer Byrd is a dynamic media relations and strategic communications executive with nearly two decades of experience dedicated to amplifying the missions of cause-based organizations. As the Director of Communications, Media Relations, and Community Engagement for The Salvation Army's Golden State Division, she plays a pivotal role in shaping the narrative around the organization's impactful initiatives. Jennifer's expertise in storytelling and community building is evident in her successful management of high-stakes projects, such as generating $250,000 in funding through a strategic placement in the San Francisco Chronicle.
Her leadership in redeveloping the system website and spearheading a comprehensive social media campaign for "The Way Out," The Salvation Army's recovery system of care initiative, showcases her proficiency in digital marketing and content development. Jennifer's strategic communications efforts during the COVID-19 pandemic were particularly noteworthy; she implemented a robust communications strategy across 25 community centers, which successfully raised $1 million to support those in need.
With a strong skill set that includes emergency communications, corporate communications, and event management, Jennifer is adept at navigating the complexities of nonprofit communications. Her ability to craft compelling op-eds and engage diverse audiences through digital media further solidifies her position as a thought leader in the field. As she continues to drive community engagement and fundraising initiatives, Jennifer Byrd exemplifies the power of strategic communications in fostering meaningful connections and advancing the mission of The Salvation Army.
