Jennifer Bingaman serves as the Director of Marketing at Cross America, where she leverages her extensive expertise in strategic marketing to drive brand awareness and revenue generation for a nationwide non-profit ministry. In her current role, Jennifer is responsible for overseeing a diverse portfolio that...
Jennifer Bingaman serves as the Director of Marketing at Cross America, where she leverages her extensive expertise in strategic marketing to drive brand awareness and revenue generation for a nationwide non-profit ministry. In her current role, Jennifer is responsible for overseeing a diverse portfolio that includes a community center, event center, retail business, and restaurant. Her hands-on leadership style ensures that each initiative aligns with the organization's mission while maximizing impact and engagement within the community.
One of Jennifer's key projects involved orchestrating a comprehensive restructuring of the donor management system (DMS), which not only streamlined processes but also significantly enhanced donor development efforts. This initiative exemplifies her ability to execute an economic business case while creating aggressive project plans that yield measurable results. Additionally, she effectively developed a strategic marketing plan that has positioned Cross America as a leader in community engagement and fundraising efforts.
Jennifer's skill set encompasses a wide range of marketing disciplines, including campaign management, brand development, and public relations. Her proficiency in data analysis allows her to make informed decisions that drive lead generation and business development. By fostering strong business partnerships and executing impactful event marketing strategies, Jennifer has successfully elevated the organization's profile and expanded its reach. With a commitment to strategic planning and budget oversight, she continues to innovate and inspire, ensuring that Cross America remains a vital resource for the communities it serves.
