Jennifer Bacon, as Co-Founder and Chief Brand Officer of FlapJacked, embodies the spirit of innovation and sustainability in the consumer packaged goods sector. With a rich background that spans diverse product categories—from personal care items like tampons to nutritious, better-for-you food options—Jennifer has honed her...
Jennifer Bacon, as Co-Founder and Chief Brand Officer of FlapJacked, embodies the spirit of innovation and sustainability in the consumer packaged goods sector. With a rich background that spans diverse product categories—from personal care items like tampons to nutritious, better-for-you food options—Jennifer has honed her expertise in brand development and strategic marketing. Her current focus on sustainability, practicality, and transparency reflects a deep commitment to creating products that resonate with today’s conscious consumers.
At FlapJacked, Jennifer is a visionary leader who transforms market insights into actionable ideas, driving the brand’s growth trajectory. She spearheads the design thinking process, ensuring that every product not only meets consumer needs but also aligns with the company’s overarching mission of promoting healthier lifestyles. Her strategic approach to brand positioning and architecture has been instrumental in establishing FlapJacked as a multi-channel brand, poised for national expansion.
Jennifer’s skills in creative direction, industrial design, and branding & identity are complemented by her entrepreneurial spirit, enabling her to navigate the complexities of the consumer products landscape. She excels in developing marketing strategies that leverage shopper marketing insights, ensuring that FlapJacked’s products stand out on retail shelves. Under her leadership, the brand is not just growing; it is evolving into a trusted name that champions honesty and sustainability in every aspect of its operations. Jennifer Bacon is not just building a brand; she is shaping the future of consumer goods with a focus on integrity and innovation.
