Jenifer Salzwedel serves as the Vice President of GTM Technology & Marketing Operations at Anaplan, where she plays a pivotal role in shaping the company's go-to-market strategies through innovative technology solutions. With a keen focus on operational excellence, Jenifer leads the technology practice for the...
Jenifer Salzwedel serves as the Vice President of GTM Technology & Marketing Operations at Anaplan, where she plays a pivotal role in shaping the company's go-to-market strategies through innovative technology solutions. With a keen focus on operational excellence, Jenifer leads the technology practice for the GTM organization, where she is responsible for rationalizing and implementing a comprehensive global tech stack. Her efforts are centered on enhancing productivity and deriving actionable customer insights, which are critical for driving business growth in today’s competitive landscape.
In her current role, Jenifer oversees the global Marketing Operations function, which encompasses a wide array of responsibilities including Marketing Automation and Campaign Operations, Marketing Performance and Analytics, as well as GTM Data and Segmentation Operations. By leveraging her extensive expertise in integrated marketing and sales enablement, she builds cohesive teams and strategies that align with client objectives, ensuring that they not only meet but exceed their goals. Her commitment to fostering a culture of curiosity and continuous improvement empowers her teams to explore new methodologies and technologies that enhance operational efficiency.
Jenifer’s proficiency in multi-channel marketing, email marketing, and Salesforce.com, combined with her strong networking and team development skills, positions her as a leader who can navigate the complexities of global marketing. She is dedicated to enabling smarter go-to-market motions that drive success for both Anaplan and its clients, ultimately fostering a collaborative environment where shared objectives lead to remarkable achievements.
