As the Senior Director of Marketing and Interactive Media at Cornell College, Jen Visser plays a pivotal role in shaping the institution's narrative and enhancing its visibility in a competitive educational landscape. With over eight years of dedicated service, Jen has transformed the college's marketing...
As the Senior Director of Marketing and Interactive Media at Cornell College, Jen Visser plays a pivotal role in shaping the institution's narrative and enhancing its visibility in a competitive educational landscape. With over eight years of dedicated service, Jen has transformed the college's marketing strategy, leveraging her extensive expertise in communications, content development, and digital media to effectively convey Cornell's unique value proposition. Her leadership in college-wide marketing and public relations has not only strengthened the brand but also fostered a deeper connection with prospective students and the broader community.
Jen's portfolio of key projects showcases her versatility and innovative approach. From orchestrating high-impact photo and drone shoots that capture the vibrant campus life to developing comprehensive email marketing campaigns that engage and inform, she ensures that every piece of content resonates with the target audience. Her adeptness in crisis communications has also been invaluable, allowing the college to navigate challenges with transparency and authenticity.
Moreover, Jen's role extends beyond traditional marketing; she embraces the quirky aspects of her position, such as the infamous "mascot costume plastic surgery," demonstrating her ability to blend creativity with strategic thinking. This unique blend of skills—ranging from web project management to performance appraisal—enables her to oversee a diverse array of initiatives, including SMS marketing and print collateral. Through her commitment to excellence and passion for storytelling, Jen Visser continues to elevate Cornell College's brand, ensuring it stands out in an ever-evolving educational environment.
