As the Marketing Director for Refrigerated Meals & Proteins at Hormel Foods, Jen Nolander plays a pivotal role in steering a $400 million retail business that encompasses well-known brands such as Hormel® Square Table Entrees, Hormel® Sides, Lloyds® BBQ, Sadler's® BBQ, and Natural Choice®. With...
As the Marketing Director for Refrigerated Meals & Proteins at Hormel Foods, Jen Nolander plays a pivotal role in steering a $400 million retail business that encompasses well-known brands such as Hormel® Square Table Entrees, Hormel® Sides, Lloyds® BBQ, Sadler's® BBQ, and Natural Choice®. With a strong emphasis on business strategy and brand building, Jen leverages her extensive expertise in consumer insights and market research to drive innovative product development and expand market share. Her leadership in white space innovation has led to the successful launch of new products that resonate with evolving consumer preferences, particularly in the fast-paced refrigerated meals sector.
Jen's proficiency in digital marketing and social media marketing has been instrumental in enhancing brand equity and engaging consumers in meaningful ways. By harnessing data-driven insights, she effectively tailors marketing campaigns that not only capture attention but also foster brand loyalty. Her background in commodity markets further enriches her strategic approach, allowing her to navigate the complexities of sourcing and pricing while ensuring competitive advantage.
In addition to her marketing acumen, Jen excels in team management, fostering a collaborative environment that encourages creativity and accountability. Her ability to negotiate and forecast market trends positions her as a key player in Hormel Foods' ongoing success. As she continues to champion innovative solutions and drive growth, Jen Nolander remains a dynamic force in the refrigerated meals and proteins landscape, committed to delivering exceptional value to consumers and stakeholders alike.
