As the Director of Marketing at TEC Equipment, Jen M. brings over 14 years of diverse experience in both agency and brand environments, positioning her as a key player in the trucking industry. With a robust background in marketing strategy and project management, Jen leads...
As the Director of Marketing at TEC Equipment, Jen M. brings over 14 years of diverse experience in both agency and brand environments, positioning her as a key player in the trucking industry. With a robust background in marketing strategy and project management, Jen leads the corporate and local marketing initiatives for a $1 billion company that operates 34 dealership locations across the United States. Her expertise lies in crafting strategic solutions that address the unique branding, marketing, and partnership challenges faced by clients in both global and local contexts.
At TEC Equipment, Jen is instrumental in guiding a talented internal team of designers and digital marketers, as well as collaborating with external agencies, to deliver innovative and impactful marketing campaigns. Her leadership is characterized by a firm belief in the power of relationship marketing and strategic partnerships, which she leverages to enhance the company’s visibility and market position. Key projects under her direction include the activation of sponsorships and the development of creative briefs that resonate with the target audience, ensuring that TEC Equipment remains a leader in the competitive trucking landscape.
Jen’s skills in competitive analysis and problem-solving enable her to navigate the complexities of the industry, while her strong communication and interpersonal relationships foster collaboration and drive results. By continuously analyzing market trends and customer needs, she ensures that TEC Equipment not only meets but exceeds the expectations of its clientele, solidifying its reputation as one of the country’s premier truck and trailer dealerships.
