Jeffrey Cusson is a seasoned Independent Strategic Consultant with over 20 years of extensive experience in marketing and product management, specializing in the retail, hospitality, and healthcare sectors. Currently, he is dedicated to advising organizations on product strategy, go-to-market planning, and process management, leveraging his...
Jeffrey Cusson is a seasoned Independent Strategic Consultant with over 20 years of extensive experience in marketing and product management, specializing in the retail, hospitality, and healthcare sectors. Currently, he is dedicated to advising organizations on product strategy, go-to-market planning, and process management, leveraging his deep expertise to craft customer-centric solutions that foster growth and innovation. His approach is rooted in a robust understanding of Agile methodologies, enabling him to adapt quickly to market changes and customer needs.
Throughout his career, Jeffrey has successfully launched and scaled numerous products and programs, employing data analysis and A/B testing to refine strategies and enhance customer acquisition efforts. His proficiency in Google Analytics and strategic communications allows him to derive actionable insights from complex data sets, ensuring that marketing strategies are not only effective but also aligned with overarching business objectives.
Key projects have included developing comprehensive marketing strategies that integrate affiliate marketing, email marketing, and social media marketing to drive engagement and loyalty. Jeffrey's ability to synthesize market trends and consumer behavior positions him as a valuable asset for businesses looking to navigate the competitive landscape. His passion for creating innovative solutions is matched by a commitment to fostering collaborative environments that empower teams to excel. As he continues to partner with organizations, Jeffrey remains focused on delivering measurable results that enhance brand value and customer satisfaction.
