Jeff Macharyas serves as the Director of Communications, bringing a wealth of experience and a strategic vision to the non-profit sector and higher education institutions in Virginia and New York State. With a robust background in marketing and communications, Jeff excels in crafting compelling narratives...
Jeff Macharyas serves as the Director of Communications, bringing a wealth of experience and a strategic vision to the non-profit sector and higher education institutions in Virginia and New York State. With a robust background in marketing and communications, Jeff excels in crafting compelling narratives that resonate with diverse audiences. His expertise spans a wide array of communication channels, including print, digital, video, and emerging platforms such as OTT (over-the-top media services) and OOH (out-of-home advertising).
Currently, Jeff is spearheading several key projects that leverage his skills in public relations and advertising to enhance organizational visibility and engagement. His proficiency in tools like Adobe Creative Suite, particularly InDesign, allows him to create visually striking publications and marketing materials that effectively convey the mission and values of the organizations he represents. Additionally, his Google Analytics certification empowers him to analyze campaign performance and optimize strategies for maximum impact.
Jeff's commitment to excellence is evident in his meticulous approach to publications management and editorial processes, ensuring that all communications uphold the highest standards of quality. He is adept at utilizing email marketing platforms like Constant Contact to drive engagement through targeted newsletters and direct mail campaigns. With a strong foundation in research and computer forensics, Jeff also brings a unique analytical perspective to his role, enabling data-driven decision-making that enhances outreach efforts. His multifaceted skill set and dedication to fostering meaningful connections position him as a vital asset in the ever-evolving landscape of communications within the non-profit and educational sectors.
