Jeff Keeton serves as the Regional Vice President of Sales for the Southeast region at Hostess Brands, where he leverages his extensive experience in the food manufacturing industry to drive significant growth and operational excellence. With a robust background in managing large-scale sales operations, Jeff...
Jeff Keeton serves as the Regional Vice President of Sales for the Southeast region at Hostess Brands, where he leverages his extensive experience in the food manufacturing industry to drive significant growth and operational excellence. With a robust background in managing large-scale sales operations, Jeff oversees a substantial annual sales budget of $250 million across four states: Florida, North Carolina, South Carolina, and Virginia. His leadership is characterized by a commitment to fostering a culture of innovation and accountability, which has been instrumental in achieving top performance rankings for the plants under his guidance.
In his current role, Jeff directly supervises a diverse team comprising five Market Unit Sales Managers, three Administrative Assistants, and six Account Managers, while also providing strategic oversight to an additional 60 team members. His ability to cultivate strong relationships with key stakeholders and customers has been pivotal in enhancing customer service functions and driving sales initiatives. Jeff's expertise in direct store delivery (DSD) and his proficiency with industry tools such as IRI data analytics enable him to make informed decisions that align with market trends and consumer preferences.
A recipient of numerous accolades, including Manager of the Year, Jeff's dedication to team building and management has not only earned him recognition but also instilled a sense of purpose and collaboration within his teams. His adeptness in utilizing Microsoft Word, PowerPoint, and Excel further enhances his capability to communicate effectively and present data-driven insights that support strategic planning. As he continues to lead Hostess Brands in the competitive bakery sector, Jeff remains focused on driving sales growth while maintaining the highest standards of safety and operational efficiency.
