As the Director of Performance Creative at Skillz Inc., Jebadiah Utecht stands at the intersection of creativity and strategy, driving innovative marketing initiatives that resonate within the gaming and entertainment sectors. With a robust background in launching and sustaining mobile and HD video games for...
As the Director of Performance Creative at Skillz Inc., Jebadiah Utecht stands at the intersection of creativity and strategy, driving innovative marketing initiatives that resonate within the gaming and entertainment sectors. With a robust background in launching and sustaining mobile and HD video games for globally recognized intellectual properties like Star Wars and The Simpsons, Jebadiah leverages his expertise in integrated marketing and creative direction to elevate brand narratives and engage diverse audiences.
At Skillz, he leads an in-house creative agency that specializes in crafting compelling content and performance-driven campaigns tailored for the competitive gaming landscape. His role involves not only overseeing the creative process but also collaborating closely with game developers and marketing teams to ensure that every piece of content—from social media assets to immersive video trailers—captures the essence of the games while driving user acquisition and retention.
Jebadiah's proficiency in various gaming genres, including MMO, casual, and social games, allows him to adapt strategies that resonate with different player demographics. His technical skills in tools like Photoshop and his understanding of game development processes enable him to create visually stunning and effective marketing materials that stand out in a crowded marketplace. Passionate about storytelling, he thrives on the challenge of capturing lightning in a bottle, transforming ideas into engaging narratives that not only entertain but also drive measurable results for Skillz and its partners.
