As the YouTube Programme Lead for the United Kingdom at Google, Jeannie C. plays a pivotal role in shaping the future of digital content monetization and audience engagement. With a robust background in sales and marketing, she is adept at leveraging data-driven strategies to fuel...
As the YouTube Programme Lead for the United Kingdom at Google, Jeannie C. plays a pivotal role in shaping the future of digital content monetization and audience engagement. With a robust background in sales and marketing, she is adept at leveraging data-driven strategies to fuel revenue and customer growth. Jeannie has been instrumental in architecting comprehensive sales enablement programs that include meticulously crafted training decks, sales materials, and consumer insights. These initiatives not only streamline internal processes but also significantly reduce ramp-up time for new product sales, ensuring that teams are equipped to maximize their impact from day one.
In her current role, Jeannie leads the sales efforts for innovative YouTube programs, particularly focusing on the burgeoning eSports and gaming sectors. She has successfully supported pitches for high-profile sponsorships, enhancing YouTube's footprint in these dynamic markets. Additionally, her expertise extends to the monetization of the YouTube Kids mobile app, where she employs her skills in competitive analysis and full funnel marketing to drive customer acquisition and engagement.
One of her standout projects, "Game Changing Gaming," involved project management of a client workshop designed to shift perceptions and foster deeper connections within the gaming community. By authoring compelling sales communications and developing targeted marketing collateral, Jeannie has significantly increased the sell-through rates of unique YouTube offerings. Her proficiency in tools like Jira and her strategic approach to advertising and business strategy position her as a thought leader in the industry, dedicated to driving growth and innovation at the intersection of technology and entertainment.
