Jeanne Clark is a seasoned leader at GroupM, currently serving as the Managing Partner - Portfolio Lead for Direct Response (DR) Investment Strategy. With a wealth of experience in client management and strategic media planning, Jeanne has successfully spearheaded initiatives that drive significant growth for...
Jeanne Clark is a seasoned leader at GroupM, currently serving as the Managing Partner - Portfolio Lead for Direct Response (DR) Investment Strategy. With a wealth of experience in client management and strategic media planning, Jeanne has successfully spearheaded initiatives that drive significant growth for high-profile clients such as AT&T, Pfizer, Progressive Auto Insurance, Weight Watchers, Novartis, and MARS. Her role encompasses maintaining the staffing, revenues, and financials for a suite of DR accounts, managing a substantial client portfolio that exceeds $300 million in annual billings.
Under her leadership, Jeanne oversees a dedicated media team of 35 planning and buying professionals, fostering a collaborative environment that emphasizes effective team building and innovative campaign development. Her expertise in integrated marketing and digital strategy allows her to craft tailored solutions that resonate with target audiences while maximizing return on investment. Jeanne is also committed to professional development within her department, having established comprehensive educational programs that promote skill enhancement and industry knowledge among her team members.
Jeanne's proficiency in negotiation and media buying, combined with her strategic vision, positions her as a key player in the ever-evolving landscape of advertising and marketing communications. Her ability to navigate complex client needs and deliver impactful results underscores her reputation as a trusted partner in driving business success. With a focus on interactive marketing and digital innovation, Jeanne continues to lead her team in executing campaigns that not only meet but exceed client expectations, solidifying GroupM's standing as a leader in the media investment space.
