Jeanluc Bragard serves as the Director of Athlete Marketing and Brand Creative at Nike, where he leverages his extensive expertise in sports marketing and brand strategy to drive innovative campaigns that resonate with athletes and consumers alike. With a career marked by a series of...
Jeanluc Bragard serves as the Director of Athlete Marketing and Brand Creative at Nike, where he leverages his extensive expertise in sports marketing and brand strategy to drive innovative campaigns that resonate with athletes and consumers alike. With a career marked by a series of impactful roles across various markets and functions, Jeanluc has cultivated a deep understanding of the intricacies of athlete prioritization and brand integration. His current focus on developing a future-facing athlete strategy has not only enhanced the utilization of Nike's city athletes but has also positioned them as pivotal ambassadors for the brand.
In his role, Jeanluc has successfully led cross-functional teams, both in-house and with external agencies, to create brand-defining campaigns that capture the essence of athletic performance and lifestyle. His strategic communications skills have been instrumental in aligning Nike's marketing efforts with the evolving needs of athletes, ensuring that the brand remains at the forefront of the industry. By harnessing digital marketing techniques and innovative advertising strategies, he has been able to engage diverse audiences and elevate the brand's presence across multiple sports categories.
Jeanluc's commitment to fostering a collaborative environment has empowered his teams to push creative boundaries, resulting in industry-leading work that not only drives brand loyalty but also inspires the next generation of athletes. His passion for sports and marketing, combined with his strategic vision, continues to shape Nike's narrative in an ever-competitive landscape, making him a key player in the brand's ongoing success.
