Jean-Baptiste Jous currently serves as the Responsable du développement commercial et des partenariats at A.S.O. (Amaury Sport Organisation), where he plays a pivotal role in shaping the commercial strategy and fostering international partnerships within the realm of sports marketing. His expertise lies in the intricate...
Jean-Baptiste Jous currently serves as the Responsable du développement commercial et des partenariats at A.S.O. (Amaury Sport Organisation), where he plays a pivotal role in shaping the commercial strategy and fostering international partnerships within the realm of sports marketing. His expertise lies in the intricate art of sponsorship activation, where he meticulously crafts and implements strategies to enhance client loyalty and engagement.
In his current role, Jean-Baptiste is responsible for the development of comprehensive marketing structures and event-specific prospecting plans for high-profile events such as the Tour de France, Vuelta Ciclista a España, and Tour d'Allemagne. His strategic approach not only focuses on attracting new sponsors but also emphasizes the importance of nurturing existing relationships through effective communication and tailored hospitality experiences. By leveraging his skills in event management and sports marketing, he ensures that each partnership is mutually beneficial and aligned with the overarching goals of A.S.O.
Jean-Baptiste's recent projects include the renegotiation of contracts with major sponsors, where he employs his deep understanding of market dynamics and client needs to secure favorable terms that enhance the value proposition for both parties. His ability to navigate complex negotiations and deliver impactful results has solidified his reputation as a key player in the sports sponsorship landscape. With a keen eye for emerging trends and a commitment to excellence, Jean-Baptiste Jous continues to drive innovation in commercial development, making significant contributions to the success of A.S.O. and the broader sports industry.
