Jc Joson is a dynamic Account & Operations Manager at Momentum Worldwide, where he leverages nearly a decade of experience in consumer and field marketing within the fast-paced Consumer Packaged Goods (CPG) sector. In his current role, Jc plays a pivotal part in driving strategic...
Jc Joson is a dynamic Account & Operations Manager at Momentum Worldwide, where he leverages nearly a decade of experience in consumer and field marketing within the fast-paced Consumer Packaged Goods (CPG) sector. In his current role, Jc plays a pivotal part in driving strategic initiatives for Constellation Brands, a key client, by overseeing the seamless execution of marketing programs that resonate with target audiences. His expertise spans a wide array of disciplines, including content marketing, email marketing, and B2C e-commerce, allowing him to craft compelling narratives that enhance brand visibility and consumer engagement.
Jc’s leadership in the Field Marketing and Account Services teams has been instrumental in developing innovative go-to-market strategies that align with client objectives. He excels in team management, fostering a collaborative environment that encourages creativity and drives results. His proficiency in photography, art direction, and creative direction ensures that all marketing materials not only meet but exceed industry standards, capturing the essence of the brand while appealing to consumers' emotions.
Key projects under Jc’s stewardship include launching integrated marketing campaigns that leverage both digital and traditional channels, resulting in significant increases in brand awareness and sales for Constellation Brands. His analytical approach to product marketing enables him to identify market trends and consumer insights, ensuring that strategies are data-driven and effective. As Jc continues to evolve in his career, his commitment to excellence and passion for marketing innovation position him as a valuable asset in the ever-evolving landscape of consumer marketing.
