As the Marketing & Communications Director at Big Red Liquors, Jayne Reed plays a pivotal role in shaping the brand's identity and driving customer engagement for Indiana's largest package retailer. With a keen eye for detail and a passion for behind-the-scenes work, Jayne orchestrates a...
As the Marketing & Communications Director at Big Red Liquors, Jayne Reed plays a pivotal role in shaping the brand's identity and driving customer engagement for Indiana's largest package retailer. With a keen eye for detail and a passion for behind-the-scenes work, Jayne orchestrates a wide array of marketing communication initiatives that resonate with consumers across multiple platforms. Her expertise in digital marketing, social media strategy, and brand development enables her to craft compelling narratives that elevate the Big Red Liquors brand and its associated ventures, including Kahn’s Catering and Indy Wedding Venues.
Jayne's current projects highlight her ability to collaborate effectively with cross-functional teams, ensuring that every promotional material and marketing initiative is not only visually appealing but also strategically aligned with business goals. By leveraging her skills in online advertising, PPC, and SEO, she enhances the company's e-commerce presence, driving traffic and conversions through targeted campaigns. Additionally, her management of customer relationship management (CRM) systems and customer touchpoints, including the website and social media channels, ensures a seamless and engaging customer experience.
Her commitment to continuous improvement and innovation is evident in her approach to marketing communications, where she combines data-driven insights with creative strategies to foster brand loyalty and increase market share. With a strong foundation in sales and marketing communications, Jayne Reed is not just a behind-the-scenes leader; she is a driving force behind Big Red Liquors' success in a competitive retail landscape.
