Jay Machain is a dynamic Creative Director at FanDuel, where he leverages nearly two decades of experience in digital design and strategic storytelling to elevate the brand's presence in the competitive landscape of online gaming and sports betting. Based in Brooklyn, Jay is at the...
Jay Machain is a dynamic Creative Director at FanDuel, where he leverages nearly two decades of experience in digital design and strategic storytelling to elevate the brand's presence in the competitive landscape of online gaming and sports betting. Based in Brooklyn, Jay is at the forefront of building an in-house agency that not only enhances the visual identity of FanDuel's Casino and Sportsbook lines but also ensures that all published content maintains a cohesive narrative across platforms. His role involves art directing high-impact campaigns, crafting engaging scripts, and overseeing the production of video and animation projects tailored for both television and digital media.
Jay's expertise in digital strategy and user experience allows him to create campaigns that resonate with diverse audiences while driving engagement and conversion. His proficiency in SEO and digital marketing ensures that every piece of content is optimized for visibility and impact. By collaborating with third-party vendors and managing cross-functional teams, Jay fosters an environment of creativity and innovation, pushing the boundaries of what’s possible in the gaming industry.
His skill set, which includes concept development, storyboarding, and audio editing, enables him to transform abstract ideas into compelling narratives that captivate and inform. As FanDuel continues to expand its footprint in the market, Jay Machain remains a pivotal figure in shaping the brand's creative direction, ensuring that every campaign not only tells a story but also aligns with the strategic goals of the organization.
