As the Director of Digital Marketing Operations at Tribune Publishing Company, Jason Wulkowicz leverages over 20 years of extensive experience in digital product development and project management to drive innovation and growth across a diverse portfolio of publications, including the Chicago Tribune, Baltimore Sun, NY...
As the Director of Digital Marketing Operations at Tribune Publishing Company, Jason Wulkowicz leverages over 20 years of extensive experience in digital product development and project management to drive innovation and growth across a diverse portfolio of publications, including the Chicago Tribune, Baltimore Sun, NY Daily News, and Sun-Sentinel. In his current role, Jason is at the forefront of enhancing the ecommerce subscription platform and subscriber self-service initiatives, ensuring that these digital solutions not only meet but exceed customer expectations. His strategic oversight encompasses project scoping, contract negotiation, and margin management, all while maintaining a keen focus on risk planning and mitigation.
Jason's expertise in customer acquisition, engagement, and retention is instrumental in developing multi-channel solutions that resonate with audiences and foster loyalty. He excels in cross-functional team leadership, collaborating with various departments to align digital strategies with overarching business objectives. His proficiency in interaction design and SEO further enhances the user experience, driving traffic and conversions across digital platforms. Reporting directly to the Chief Marketing Officer, Jason is a pivotal player in shaping the digital landscape of Tribune Publishing, ensuring that the company remains competitive in an ever-evolving media environment.
A natural problem solver and relationship builder, Jason is dedicated to training and developing talent within his team, fostering an environment of continuous improvement and innovation. His commitment to resource allocation and internationalization positions Tribune Publishing to effectively engage a global audience, making him an invaluable asset to the organization as it navigates the complexities of digital transformation in the publishing industry.
