As the Director of Regional Marketing for Asia at Vishay Intertechnology Asia Pte Ltd, Jason Soon brings over 15 years of extensive experience in the semiconductor industry, focusing on Sales and Marketing functions. His role is pivotal in steering the company’s strategic direction within a...
As the Director of Regional Marketing for Asia at Vishay Intertechnology Asia Pte Ltd, Jason Soon brings over 15 years of extensive experience in the semiconductor industry, focusing on Sales and Marketing functions. His role is pivotal in steering the company’s strategic direction within a highly competitive market, where he oversees a revenue portfolio exceeding US$100 million annually. Jason’s expertise lies in developing targeted product strategies and market approaches that align with Vishay's overarching business objectives, ensuring that the company not only meets but exceeds its profitability targets.
Under Jason's leadership, key projects have included the launch of innovative semiconductor solutions tailored to emerging markets, as well as the implementation of advanced channel management techniques that optimize distribution efficiency and enhance customer engagement. His adeptness in product management and marketing has been instrumental in driving business development initiatives that leverage Vishay's extensive portfolio of discrete semiconductors and passive components.
Jason’s strategic vision is complemented by his ability to foster cross-functional collaboration, enabling effective execution of marketing campaigns that resonate with diverse customer segments across Asia. His commitment to continuous improvement and market responsiveness positions Vishay as a leader in the semiconductor space, while his insights into business strategy and management ensure that the company remains agile in adapting to industry trends and customer needs. With a keen understanding of both the technical and commercial aspects of the semiconductor landscape, Jason Soon is a key player in Vishay’s mission to deliver cutting-edge solutions that empower innovation across various sectors.
