As the Director at Safe Skin Ltd, Jason Payton-Smith leverages his extensive background in the jewellery industry to spearhead the global development of innovative clinical piercing systems. With a rich heritage as the fifth generation in a family-run jewellery business established in 1870, Jason brings...
As the Director at Safe Skin Ltd, Jason Payton-Smith leverages his extensive background in the jewellery industry to spearhead the global development of innovative clinical piercing systems. With a rich heritage as the fifth generation in a family-run jewellery business established in 1870, Jason brings a unique blend of craftsmanship and modern business acumen to his role. His journey began immediately after college, where he immersed himself in the family trade, honing his skills in jewellery design and product development while traveling the globe to cultivate relationships with international clients.
At Safe Skin, Jason is at the forefront of expanding the company’s international partnerships, focusing on establishing new distributors and retail vendors across diverse territories. His expertise in sales management and new business development is instrumental in navigating the complexities of the global market, particularly in the UK, Ireland, and parts of Europe. By leveraging his deep understanding of B2B dynamics and wholesale strategies, he effectively positions Safe Skin’s cutting-edge products to meet the evolving needs of retailers and consumers alike.
Key projects under Jason's leadership include the introduction of innovative piercing systems that prioritize safety and user experience, setting new standards in the industry. His commitment to quality and excellence is reflected in every aspect of the business, from pricing strategies to product launches. As he continues to drive growth and innovation at Safe Skin, Jason Payton-Smith remains dedicated to honoring his family's legacy while embracing the future of jewellery and piercing technology.
