As the Executive Vice President and Head of Corporate Reputation at Ipsos, Jason McGrath plays a pivotal role in shaping the strategic narrative for global organizations navigating the complexities of reputation management. With a robust background as a research-based strategy consultant, Jason leverages his extensive...
As the Executive Vice President and Head of Corporate Reputation at Ipsos, Jason McGrath plays a pivotal role in shaping the strategic narrative for global organizations navigating the complexities of reputation management. With a robust background as a research-based strategy consultant, Jason leverages his extensive expertise in market research, consumer behavior, and analytics to provide invaluable guidance to C-Suite executives at Fortune 500 companies. His leadership at the Ipsos Global Reputation Centre underscores his commitment to helping organizations understand and enhance their brand equity, ensuring that a strong corporate reputation becomes a strategic asset rather than an afterthought.
Under Jason's stewardship, the Global Reputation Centre has undertaken key projects that delve into the intricacies of stakeholder perception, utilizing advanced methodologies such as focus groups and survey research to gather actionable insights. By employing segmentation strategies and primary research, Jason and his team empower leaders to make informed decisions that resonate with their audiences and foster trust. His approach combines quantitative data collection with qualitative insights, enabling organizations to craft compelling narratives that align with their core values and mission.
In an era where corporate reputation can significantly influence market positioning and stakeholder engagement, Jason McGrath’s expertise is indispensable. He is not only a thought leader in the field but also a trusted advisor, guiding organizations through the evolving landscape of reputation management. By focusing on customer insight and consumer behavior, Jason helps clients unlock value and drive sustainable growth, ensuring that their reputational strategies are both proactive and responsive to the dynamic market environment.
