As the Regional Director for APAC at Exertherm, Jason Lim leverages his extensive sales and channel management expertise to drive growth and expand the company's footprint across the Asia-Pacific region. With a solid background in the electrical and construction markets, Jason has successfully spearheaded key...
As the Regional Director for APAC at Exertherm, Jason Lim leverages his extensive sales and channel management expertise to drive growth and expand the company's footprint across the Asia-Pacific region. With a solid background in the electrical and construction markets, Jason has successfully spearheaded key projects that focus on developing strategic partnerships and enhancing distributor management. His year-long experience in Vietnam has provided him with invaluable insights into the regional market dynamics, enabling him to tailor business strategies that resonate with local stakeholders.
Jason's role involves not only direct sales but also the cultivation of long-term relationships with electricians and distributors, ensuring that Exertherm's innovative products are effectively positioned in the marketplace. His ability to work independently as a self-sufficient employee complements his extroverted nature, allowing him to thrive in collaborative environments while also driving individual initiatives. He is adept at managing distributed teams, fostering a culture of teamwork and accountability that enhances overall performance.
Key projects under Jason's leadership include the launch of new product lines tailored for the APAC market, which have significantly contributed to revenue growth. His strategic approach to business development is underpinned by a keen understanding of market trends and customer needs, making him a pivotal figure in Exertherm's expansion strategy. With a positive attitude and a commitment to excellence, Jason continues to position Exertherm as a leader in the electrical sector, driving innovation and forging partnerships that create lasting value.