Jason Lewin serves as the Senior Director of Digital Marketing Technology & Business Planning at RBC Wealth Management, where he leverages over two decades of extensive experience in digital strategy, analytics, and marketing. His role is pivotal in driving the digital transformation initiatives within the...
Jason Lewin serves as the Senior Director of Digital Marketing Technology & Business Planning at RBC Wealth Management, where he leverages over two decades of extensive experience in digital strategy, analytics, and marketing. His role is pivotal in driving the digital transformation initiatives within the organization, particularly through the implementation and optimization of Salesforce Marketing Cloud. Under his leadership, the team has successfully harnessed tools such as Email Builder, Journey Builder, and Content Builder to enhance client engagement and streamline communication strategies.
In addition to his expertise in digital marketing technology, Jason heads the digital analytics practice at RBC Wealth Management, utilizing advanced platforms like AWS, Google Analytics, and Adobe Analytics to derive actionable insights from data. His proficiency in data visualization tools, including Tableau and Google Data Studio, allows him to present complex analytics in a digestible format, facilitating informed decision-making across the organization.
Jason’s strategic vision is complemented by his hands-on experience in SEM, online advertising, and web content management, enabling him to craft targeted marketing strategies that resonate with diverse client segments. His commitment to continuous improvement and innovation in digital marketing not only enhances the client experience but also positions RBC Wealth Management as a leader in the financial services sector. With a keen focus on personalization and data-driven decision-making, Jason is dedicated to driving sustainable growth and delivering exceptional value to clients in an increasingly competitive landscape.
