As the Director of Corporate Accounts at Microban International, Jason Kirkland leverages his extensive background in global marketing and business development to drive strategic partnerships and enhance brand equity. With a proven track record of delivering exceptional bottom-line results, Jason is adept at navigating the...
As the Director of Corporate Accounts at Microban International, Jason Kirkland leverages his extensive background in global marketing and business development to drive strategic partnerships and enhance brand equity. With a proven track record of delivering exceptional bottom-line results, Jason is adept at navigating the complexities of the consumer products industry, particularly in his ongoing collaboration with Procter & Gamble (P&G). This partnership, established during his tenure at W.M. Barr & Co. Inc., has allowed him to manage the strategic execution and expansion of the Microban brand, ensuring that it resonates with consumers while fulfilling unmet needs in the market.
Jason's expertise in product development and change management has been instrumental in launching innovative solutions that penetrate untapped market segments. He is currently spearheading key projects aimed at forging new global consumer packaged goods (CPG) partnerships, which are critical for extending Microban's brand equity into new domains. His skills in forecasting, pricing strategy, and customer insight enable him to identify opportunities for growth and implement effective business process improvements.
In addition to his strategic initiatives, Jason is committed to fostering collaborative relationships with stakeholders, ensuring that all projects align with the overarching goals of the organization. His ability to synthesize market data and consumer trends allows him to create impactful marketing strategies that not only enhance product visibility but also drive sustainable growth. As a results-oriented leader, Jason Kirkland continues to set the standard for excellence in corporate account management within the dynamic landscape of the consumer products sector.
