As a Senior Product Marketing Manager at Cvent, Jason Askew leverages over 19 years of extensive marketing experience to spearhead initiatives that enhance the company's Onsite Solutions for in-person events. His Pragmatic Marketing certification equips him with a robust framework for identifying market opportunities and...
As a Senior Product Marketing Manager at Cvent, Jason Askew leverages over 19 years of extensive marketing experience to spearhead initiatives that enhance the company's Onsite Solutions for in-person events. His Pragmatic Marketing certification equips him with a robust framework for identifying market opportunities and articulating competitive differentiation, ensuring that Cvent's offerings resonate with target segments. Jason’s role involves a deep collaboration with cross-functional teams, including product development, sales, support, and marketing, to prioritize product roadmaps that align with evolving market demands and customer needs.
Currently, Jason is focused on key projects that encompass the App Marketplace, integrations, reporting and analytics, and survey solutions. His expertise in competitive analysis and solution selling enables him to craft compelling go-to-market strategies that not only highlight Cvent's unique value propositions but also drive product launches that capture market share. By utilizing tools like Adobe Analytics and Microsoft Excel, he meticulously analyzes data to inform decision-making and optimize marketing campaigns.
Jason's strong presentation skills and effective communication strategies allow him to convey complex product features and benefits clearly, fostering a deeper understanding among stakeholders and customers alike. His commitment to process improvement ensures that Cvent remains agile and responsive in a rapidly changing landscape, ultimately enhancing the overall customer experience. Through his strategic insights and collaborative approach, Jason continues to position Cvent as a leader in the event technology space, driving innovation and growth for the company.
