Jared Vallejo serves as a Lecturer at Central Washington University’s College of Business, where he leverages over 20 years of extensive experience in the marketing field to inspire and educate the next generation of marketing professionals. In his role, Jared focuses on project-based applied product...
Jared Vallejo serves as a Lecturer at Central Washington University’s College of Business, where he leverages over 20 years of extensive experience in the marketing field to inspire and educate the next generation of marketing professionals. In his role, Jared focuses on project-based applied product development and brand marketing, guiding students through the intricacies of creating effective marketing strategies that resonate in today’s dynamic marketplace. His curriculum emphasizes the importance of curiosity and innovation in solving complex business challenges, equipping students with the skills necessary to thrive in an increasingly competitive environment.
Jared’s expertise in brand marketing, artificial intelligence, and market research allows him to deliver a comprehensive learning experience that blends theoretical knowledge with practical application. He is particularly passionate about exploring how AI can transform branding and marketing strategies, making them more efficient and impactful. His key projects at CWU include developing hands-on workshops that simulate real-world marketing scenarios, enabling students to engage in creative marketing exercises that foster critical thinking and strategic brand management.
In addition to his teaching responsibilities, Jared actively contributes to the academic community by conducting research on emerging trends in branding and marketing strategy. His commitment to brand development and effective communication ensures that students not only grasp the foundational concepts of marketing but also learn how to implement innovative solutions that enhance brand value. Through his guidance, students are prepared to enter the workforce with a robust understanding of brand strategy and management, ready to make a significant impact in their future careers.
