Jared Lichtman is a dynamic entrepreneur and health enthusiast, currently serving as Co-Founder of Atlas Grey, where he channels his passion for health and wellness into innovative product development and strategic brand building. With a focus on creating clean, functional protein bars, Jared has successfully...
Jared Lichtman is a dynamic entrepreneur and health enthusiast, currently serving as Co-Founder of Atlas Grey, where he channels his passion for health and wellness into innovative product development and strategic brand building. With a focus on creating clean, functional protein bars, Jared has successfully established a brand that resonates with health-conscious consumers. His commitment to holistic nutrition is further exemplified by his pursuit of a holistic nutritionist license, which enhances his ability to coach clients towards sustainable lifestyle changes.
At Atlas Grey, Jared has taken on a multifaceted role that extends beyond product development. He partners closely with his wife to build a gender-neutral baby brand that emphasizes aesthetics and functionality. His expertise in procurement and logistics has been instrumental in sourcing factories in China, collaborating with developers and designers to create an engaging Shopify store, and overseeing the successful launch of products. Jared's adept negotiation skills have allowed him to navigate complex relationships with factories, ensuring quality production while managing inventory control and employee salaries.
In addition to his operational responsibilities, Jared is passionate about influencer relations, leveraging social entrepreneurship to promote health and wellness initiatives. His background in nutritional counseling and food preparation not only informs his product offerings but also enriches his coaching practice, where he empowers clients to achieve lasting transformations. Through his work at Atlas Grey, Jared Lichtman exemplifies the intersection of entrepreneurship and health advocacy, making a meaningful impact in the wellness industry.
