Janice Jeletic serves as the Director of Marketing and Communications at the University of Pittsburgh Katz Graduate School of Business, where she leverages her extensive background in corporate communications and marketing to drive strategic initiatives that enhance the institution's visibility and appeal. In her current...
Janice Jeletic serves as the Director of Marketing and Communications at the University of Pittsburgh Katz Graduate School of Business, where she leverages her extensive background in corporate communications and marketing to drive strategic initiatives that enhance the institution's visibility and appeal. In her current role, Janice is focused on identifying innovative marketing tools and approaches to tackle the pressing challenges of graduate business school enrollment. By employing data-driven strategies, she has successfully increased the lead-to-conversion ratio, ensuring that prospective students receive tailored messaging that resonates with their aspirations and career goals.
Janice’s expertise spans various facets of communications, including crisis communications, internal communications, and organizational development, allowing her to craft integrated marketing strategies that align with the school’s broader business objectives. Her commitment to delivering the right message to the right stakeholders at the right time has positioned Katz as a leader in the competitive landscape of business education.
In addition to her strategic oversight, Janice is passionate about coaching and mentoring her team, fostering an environment of collaboration and creativity. She actively engages in public speaking opportunities, sharing insights on effective marketing strategies and the importance of credibility in communications. As she navigates the evolving landscape of higher education marketing, Janice remains dedicated to motivating change and driving results that not only enhance the Katz brand but also contribute to the success of its students and alumni.
