As the Director of Digital Marketing at the Georgia Department of Economic Development (GDEcD), Janet Louboutin plays a pivotal role in shaping the department's online presence and enhancing user engagement through innovative digital strategies. With a keen focus on creating seamless user experiences, Janet oversees...
As the Director of Digital Marketing at the Georgia Department of Economic Development (GDEcD), Janet Louboutin plays a pivotal role in shaping the department's online presence and enhancing user engagement through innovative digital strategies. With a keen focus on creating seamless user experiences, Janet oversees the development and optimization of GDEcD’s websites, ensuring that all digital properties are not only visually appealing but also functionally robust. Her commitment to accessibility is evident in her rigorous adherence to WCAG and ADA compliance standards, making it easier for all users to navigate and benefit from the department’s resources.
Janet's expertise extends beyond website management; she is adept at utilizing a variety of digital marketing tools and techniques. Her proficiency in video editing software like Final Cut Pro and After Effects allows her to produce engaging multimedia content that resonates with diverse audiences. Additionally, her skills in email marketing platforms such as MailChimp enable her to craft targeted campaigns that effectively communicate GDEcD’s initiatives and drive user engagement.
Currently, Janet is spearheading key projects that leverage data analytics to refine digital strategies, ensuring that GDEcD remains at the forefront of economic development efforts in Georgia. By connecting technical topics to real-world user experiences, she simplifies complex information, making it accessible to a broader audience. Janet’s passion for helping others navigate the digital landscape not only enhances the department's outreach but also fosters a more informed and engaged community. Through her leadership, GDEcD is poised to harness the power of digital marketing to drive economic growth and innovation across the state.
