As the Creative Director at Sköna, Janessa Mason leverages over 15 years of extensive experience in the design industry to drive innovative branding and marketing strategies for tech companies. Her journey began at G.A. Wright Marketing in Colorado, where she honed her production skills before...
As the Creative Director at Sköna, Janessa Mason leverages over 15 years of extensive experience in the design industry to drive innovative branding and marketing strategies for tech companies. Her journey began at G.A. Wright Marketing in Colorado, where she honed her production skills before making her mark in Northern California's dynamic creative landscape. At Sköna, Janessa has found her niche, thriving in the fast-paced agency environment where she excels at merging creativity with strategic insight.
In her current role, Janessa leads key projects that not only elevate brand identities but also address complex business challenges through thoughtful design and storytelling. Her expertise in graphic design, creative strategy, and interaction design allows her to craft compelling narratives that resonate with target audiences, ultimately driving engagement and conversion. Janessa is particularly passionate about using design as a tool for problem-solving, ensuring that every project she undertakes is not just visually appealing but also strategically sound.
Her day-to-day responsibilities encompass a wide range of activities, from developing comprehensive marketing strategies to executing high-impact advertising campaigns. Janessa's proficiency in typography, social media, and art direction further enhances her ability to create cohesive and memorable brand experiences. As she continues to push the boundaries of creativity at Sköna, Janessa remains committed to mastering her craft and inspiring her team to innovate in an ever-evolving digital landscape.
