Janejira Sirithamsakda serves as the Vice President of Product Excellence at Siam Commercial Bank (SCB), where she plays a pivotal role in managing and enhancing the bank's cash card and personal loan offerings. With a wealth of experience spanning various sectors—including retail, airlines, and banking—Janejira...
Janejira Sirithamsakda serves as the Vice President of Product Excellence at Siam Commercial Bank (SCB), where she plays a pivotal role in managing and enhancing the bank's cash card and personal loan offerings. With a wealth of experience spanning various sectors—including retail, airlines, and banking—Janejira has honed her expertise in strategic planning, marketing strategy, and performance management. Her comprehensive skill set enables her to navigate the complexities of the financial services landscape effectively.
In her current role, Janejira is responsible for overseeing the credit card portfolio, ensuring that products not only meet market demands but also align with the bank's broader business strategy. She leads key projects that focus on optimizing customer relationship management (CRM) campaigns, driving profitability through innovative marketing initiatives, and launching new products that resonate with target audiences. Her strategic insights are instrumental in conducting market research that informs decision-making and enhances the bank's competitive positioning.
Janejira's adeptness in negotiation and team management fosters a collaborative environment where cross-functional teams can thrive. She is passionate about developing integrated marketing communications (IMC) strategies that elevate brand visibility and customer engagement. By leveraging her extensive background in sales promotions and sponsorships, she effectively drives business development initiatives that contribute to SCB's growth objectives. With a keen focus on budget management and performance metrics, Janejira ensures that all projects deliver measurable results, solidifying her reputation as a leader in product excellence within the banking sector.
