As the Director of Marketing Shared Services at Ritchie Bros. Auctioneers, Jandet Cedric plays a pivotal role in shaping the company's marketing strategy and enhancing its brand identity within the global auctioneering industry. With over 20 years of experience, Jandet leads a dynamic corporate marketing...
As the Director of Marketing Shared Services at Ritchie Bros. Auctioneers, Jandet Cedric plays a pivotal role in shaping the company's marketing strategy and enhancing its brand identity within the global auctioneering industry. With over 20 years of experience, Jandet leads a dynamic corporate marketing shared services team that encompasses critical functions such as Corporate Communication, Creative, Media, Social, Content, and Buyer and Seller marketing. His entrepreneurial spirit and sales-focused approach have been instrumental in establishing a center of excellence across these marketing functions, empowering teams to deliver innovative solutions that resonate with both buyers and sellers.
Under Jandet's leadership, the marketing team has successfully implemented go-to-market strategies that leverage performance metrics to drive engagement and optimize customer relations. His expertise in Salesforce.com and strategic planning has enabled the team to harness data-driven insights, ensuring that marketing initiatives align with business objectives and contribute to revenue growth. Key projects led by Jandet include the development of integrated marketing campaigns that not only elevate Ritchie Bros.' brand value proposition but also enhance customer experiences across various touchpoints.
Jandet's ability to foster a collaborative and team-spirited environment has cultivated a culture of creativity and risk-taking, allowing the organization to adapt swiftly to market changes. His commitment to continuous improvement and innovation positions Ritchie Bros. as a leader in the auction industry, driving new business development and solidifying its reputation as a trusted partner for buyers and sellers alike. Through his strategic vision and hands-on leadership, Jandet Cedric is not only advancing the marketing function but also contributing significantly to the overall success of Ritchie Bros. Auctioneers.
