Jana Smith serves as the Vice President of Fundraising, Sponsorship, and Communications at Freelance, where she plays a pivotal role in driving the success of both the football and lacrosse teams. With a strong emphasis on leadership and strategic problem-solving, Jana is dedicated to helping...
Jana Smith serves as the Vice President of Fundraising, Sponsorship, and Communications at Freelance, where she plays a pivotal role in driving the success of both the football and lacrosse teams. With a strong emphasis on leadership and strategic problem-solving, Jana is dedicated to helping her teams and stakeholders realize their full potential in relationship sales. Her unwavering commitment to customer service not only fosters a positive environment but also ensures the profitability of the organization.
In her current role, Jana is responsible for the overall non-field operations of both teams, which includes designing and executing innovative fundraising campaigns and securing sponsorships that consistently exceed annual targets. Her analytical skills and expertise in data analysis enable her to assess campaign performance effectively, allowing for continuous improvement and strategic adjustments. By leveraging multiple POS and CRM systems, Jana streamlines operations and enhances client service, ensuring that relationships with sponsors and stakeholders are nurtured and maintained.
Jana also oversees all communications to players, parents, coaches, and faculty, ensuring that information is disseminated clearly and efficiently. Her proficiency in media relations and online communications allows her to craft compelling narratives that engage the community and promote the teams' initiatives. Furthermore, her experience in auditing and new business development positions her as a key player in identifying growth opportunities and driving revenue. With a passion for excellence and a deep understanding of the sports fundraising landscape, Jana Smith is a dynamic leader committed to the success of her teams and the fulfillment of their goals.
