Jan Peter Verheuvel serves as the Marketing Manager at T-ISS, a division of the Blomsma Group, where he plays a pivotal role in shaping the marketing landscape for professional signage solutions and safety products. With over 23 years of extensive experience in both B2B and...
Jan Peter Verheuvel serves as the Marketing Manager at T-ISS, a division of the Blomsma Group, where he plays a pivotal role in shaping the marketing landscape for professional signage solutions and safety products. With over 23 years of extensive experience in both B2B and B2C marketing, Jan Peter has honed his expertise in demand generation, customer engagement, and integrated marketing strategies. His current responsibilities encompass the development and execution of comprehensive marketing strategies that align closely with sales initiatives across all divisions of the Blomsma Group.
At T-ISS, Jan Peter leads a dynamic team of marketers and online specialists, driving the digital transformation of marketing and communication strategies. His focus on leveraging data analytics, particularly through tools like Google Analytics and SugarCRM, allows him to craft targeted campaigns that resonate with diverse customer segments. By fostering a culture of collaboration between marketing and sales, he ensures that both teams work in harmony to maximize lead generation and conversion rates.
One of Jan Peter's key projects includes the implementation of an innovative online marketing strategy that integrates mobile marketing and marketing research to enhance customer touchpoints. This initiative not only boosts brand visibility but also strengthens customer relationships, ultimately driving business development and growth. His strategic vision and adept management skills position him as a leader in the industry, making significant contributions to the ongoing success of T-ISS and the Blomsma Group.
