Jamie Bock is a dynamic marketer at Mattel, Inc., where she plays a pivotal role in shaping the marketing strategy for the North America Division, specifically focusing on the Fisher Price's Infant brands and the beloved Little People® line. With a unique blend of creativity...
Jamie Bock is a dynamic marketer at Mattel, Inc., where she plays a pivotal role in shaping the marketing strategy for the North America Division, specifically focusing on the Fisher Price's Infant brands and the beloved Little People® line. With a unique blend of creativity and analytical prowess, Jamie leverages her background in theater performance and her keen curiosity about human behavior to craft compelling go-to-market strategies that resonate with consumers. Her expertise in brand management and social media marketing allows her to connect deeply with target audiences, driving engagement and loyalty.
In her current role, Jamie has successfully set the US marketing and product pricing strategies for key product lines, collaborating seamlessly with cross-functional teams including Global Brand, Finance, Sales, Media, Licensing, and Customer Marketing. This collaborative approach has been instrumental in achieving double-digit growth across the Little People® brand portfolio. Jamie’s ability to develop persuasive product pitches tailored to specific retailers showcases her strong client relations skills and her understanding of the retail landscape.
Her proficiency in survey design and community management further enhances her ability to gather insights that inform strategic decisions. Jamie’s creative flair, combined with her technical skills in tools like Photoshop, enables her to produce visually appealing marketing materials that capture attention and drive sales. As a passionate advocate for the brands she manages, Jamie Bock continues to push the boundaries of marketing innovation at Mattel, Inc., ensuring that the company remains a leader in the competitive toy industry.
