As the Communications Manager at Greencore Homes, James Pritchett plays a pivotal role in shaping the narrative around sustainable living and innovative construction practices. With a robust background that spans sales, marketing, recruitment, and design, James leverages his multifaceted expertise to drive strategic communications that...
As the Communications Manager at Greencore Homes, James Pritchett plays a pivotal role in shaping the narrative around sustainable living and innovative construction practices. With a robust background that spans sales, marketing, recruitment, and design, James leverages his multifaceted expertise to drive strategic communications that resonate with diverse stakeholders. At Greencore, he is at the forefront of promoting the revolutionary concept of Climate Positive homes, which not only meet the growing demand for sustainable housing but also contribute positively to the environment.
James leads a comprehensive suite of communication initiatives, from public relations campaigns that highlight Greencore's commitment to sustainability to internal communications that foster a culture of innovation among employees. His ability to craft compelling narratives around the company’s closed timber frame panels—insulated with natural materials and designed to sequester more carbon than they emit—has been instrumental in positioning Greencore as a leader in the real estate development sector.
Key projects under his stewardship include the launch of educational content aimed at raising awareness about the benefits of Climate Positive homes, as well as strategic partnerships with environmental organizations to further Greencore's mission. James's skills in product marketing and new business development enable him to identify and capitalize on emerging trends in the infrastructure and sustainability sectors, ensuring that Greencore remains at the cutting edge of industry advancements. Through his leadership, Greencore Homes is not just building houses; it is creating a sustainable future, one home at a time.
