As the Director of Communications at the New York State United Teachers (NYSUT), James Morrison plays a pivotal role in shaping the narrative and visibility of a labor union that represents nearly 700,000 education and healthcare professionals across New York State. With over 20 years...
As the Director of Communications at the New York State United Teachers (NYSUT), James Morrison plays a pivotal role in shaping the narrative and visibility of a labor union that represents nearly 700,000 education and healthcare professionals across New York State. With over 20 years of experience in creative marketing and communications, James leads a talented team of more than 20 professionals, fostering a collaborative environment that thrives on innovation and strategic thinking. His expertise spans a wide array of skills, including media relations, digital project management, and brand development, which are essential in executing comprehensive communication strategies that resonate with diverse audiences.
Under James's leadership, the communications department functions as an in-house agency, adeptly developing and implementing multi-channel campaigns that leverage social media marketing, search engine optimization (SEO), and search engine marketing (SEM) to enhance NYSUT's reach and engagement. Key projects include the launch of targeted advocacy campaigns that effectively mobilize members and stakeholders around critical issues in education and healthcare, as well as initiatives aimed at elevating the union's brand presence in a rapidly evolving digital landscape.
James is not only a hands-on leader but also a problem-solver who embraces challenges with enthusiasm. His commitment to continuous learning and professional growth ensures that NYSUT remains at the forefront of communication trends, enabling the union to effectively advocate for its members and influence public policy. Through his vision and expertise, James Morrison is dedicated to amplifying the voices of educators and healthcare professionals, ensuring their stories and contributions are recognized and valued in the broader community.
