James McNamara serves as the Executive Vice President of Strategy Development & Analysis for International Television at NBC Universal, where he plays a pivotal role in shaping the company’s global television strategy. With a robust background in commercial and strategic operations, James leads a dynamic...
James McNamara serves as the Executive Vice President of Strategy Development & Analysis for International Television at NBC Universal, where he plays a pivotal role in shaping the company’s global television strategy. With a robust background in commercial and strategic operations, James leads a dynamic 67-member team across seven countries, focusing on maximizing the value of NBCUniversal's extensive catalog, which includes 9,000 films and over 50,000 hours of television content. His expertise in content licensing, channel affiliate sales, and digital development positions him at the forefront of the international media landscape.
Under his leadership, the department is tasked with the strategic planning and execution of multi-million dollar licensing agreements and digital distribution initiatives, ensuring that NBCUniversal's content reaches diverse audiences across various territories outside the US and Canada. James is adept at navigating the complexities of international sales, leveraging his skills in financial analysis and modeling to drive profitability and growth. He is also instrumental in negotiating contracts that enhance the company’s competitive edge in the fast-evolving digital marketplace.
Key projects under his purview include the expansion of NBCUniversal’s Pay TV channels, which now exceed 50, and the strategic exploitation of television and digital platforms to optimize revenue streams. His analytical approach to television research and market trends allows him to identify new opportunities for content distribution, ensuring that NBCUniversal remains a leader in the international television sector. With a keen eye for innovation and a commitment to excellence, James McNamara continues to redefine the boundaries of international television strategy at NBCUniversal.
